Coverage/Endorsements of the 25,000 Influencer Campaign
Inc and Fast Company Reader Comments on the Pledge—Shel
entered his Business Ethics Pledge campaign in both the Inc Magazine
Entrepreneur of the Year and Fast Company Fast 50 Awards. Many readers
had wonderful things to say, some of which we reproduce here.
Jill Whalen, High Rankings Advisor, http://www.highrankings.com
keeping with today's theme of standards and ethics and all that, I
thought you might be interested in Shel Horowitz's campaign to get
people to take an ethical business pledge... I just signed the pledge!
Denise O'Berry, Small Business Edge, http://www.whatspossible.com
Kenneth Lay's trial set to begin soon, Shel Horowitz, author of
Principled Profits and a respected colleague of mine, has started a
campaign to get 25,000 people to endorse the idea that ethical business
is actually more effective and more profitable--and to commit to
spreading this message to at least 100 other people. I made my
commitment. What about you? Just click the I believe in ethics link on
the right in Quick Links to sign the pledge.
Eva Rosenberg, I-HelpDesk and Web Review, June 29, 2004 (top-featured article)
of the special things we do here at the HelpDesk is to change the world
for the better. Today, it's Shel's turn to help guide us to Principled
Profits, in the face of all the corporate scandals…
back to when I was about 10 years old, I remember saying that I never
wanted to get involved with business, because to succeed you had to
lie, cheat and steal. Well, my world evolved so that I ended up smack
in the middle of the business world. And hey, friends, I am darn proud
to be among you - because I've watched you struggle with your
consciences, too - and make all the right choices.
Brian Jud's Special Sales Newsletter, July 5, 2004
(Guest article by Shel about the campaign)
Lois Carter Fay, Brainy TidBits, July 6, 2004
Thanks to Shel Horowitz, author of "Principled Profits: Marketing That Puts People First" for sending this:
an influencer. With Kenneth Lay's (former Enron executive) trial set to
begin next month, I have started a campaign to get 25,000 people to
endorse the idea that ethical business is actually more effective and
more profitable -- and to commit to spreading this message to at least
100 other people.
Francine Silverman, Book Promotion Newsletter, July 7, 2004
you like to put an end to corporate greed and also help a fellow
subscriber sell his book?Shel Horowitz's book, Principled Profit:
Marketing That Puts People First (AWM Books 2003), is about ethical
business practices and he is seeking pledges in the hope of spreading
its message. People who sign the pledge earn a discount on direct sales
of the book.
Chris Marlow, Freelancer's Business Bulletin
PREVENT the Next Enron!
Horowitz, author of the award-winning,"Principled Profit: Marketing
That Puts People First," seeks 25,000 people to take a pledge to
actively support ethicalbusiness practices...Support Shel in his noble
effort to clean up corporatemalfeasance. Take "the pledge."
David Frey, Marketing Best Practices
Horowitz Has Started an Underground Movement! Learn about how you can
take the Ethical Business Pledge and help make history. (Yes, you can
succeed and be ethical!).
Suzan St Maur, Tipz from Suze, October 14, 2004
H from the US has started a major campaign to get rid of dishonesty in
the business world. Ambitious? Yes, but we've got to start somewhere
and Shel has. He has created "The Ethical Business Pledge" and I,
amongst many others, have already signed it. If you would like to have
a look at what it says and - hopefully - add your name to the pledge,
Michael Lee, http://www.20daypersuasion.com
Shel Horowitz, bestselling author of "Principled Profit: Marketing That Puts
People First," has endeavored a noble cause of eliminating corporate
dishonesty and malpractice. "The Ethical Business Pledge" is an
excellent way to let our voices be heard in our pursuit to establish
good business ethics. Join us and take the pledge.
The Business Ethics Pledge has also been mentioned in:
The Book Marketing Expert Newsletter (Penny Sansevieri)
George McKenzie's Publicity Goldmine E-Zine
E-newsletter of Chelsea Green Publishing
The Boston Herald
The Daily Ardmoreite, Ardmore, Ok
Lois Carter Fay, MarketingIdeaShop Blog, July 2, 2004
hopes to reach a critical mass that will make the next Enron
impossible, because employees won't cooperate with the crooked
Ned Barnett, Barnett on PR, July 3, 2004
visionary colleague and good net-friend of long standing, Shel
Horowitz, has scored a hat trick (that's "hockey" for a trifecta, to
you dog-racing fans out there) with his new proposal to start a
movement calling for high-level ethics in business."
WebsitesEllen M. Zucker, Faces & Fortunes, July 3, 2004
"The Ethical Business Pledge is the
brainchild of Shel Horowitz, author of Principled Profits: Marketing that Puts People First who has built a whole business around marketing in an ethical way.
He was sickened by the disclosures coming out of the Enron and other scandals and resolved to do something about it."
The Daily Ardmoreite, Ardmore, OK
Horowitz is a man on a mission: to change the way people do business.
He wants to get thousands of businesses to commit to doing business
Horowitz's noble ethics pledge is something no business executive
should hesitate to sign. It only takes a moment, but that moment
separates companies that merely say they run an ethical operation from
those that truly pledge such conduct...to their customers, to their
employees, to theirexecutive staff, and even to their competition!
Lee Godden, Author of ZenWise Selling, www.LeeGodden.com
Radio Appearances Around the Country*
Ask Heloise, nationally-syndicated radio show
Entrepreneur Radio Network, nationwide
D-I-Y Author Show, nationwide
The Writer's Voice, WMUA, Amherst, MA
Mark Johnson Show, WDEV, Montpelier, VT
* This is only a partial list of radio appearances.